YOUR ONLINE POWER
Project objective was to create a visual identity for a campaign centered on social media and mental health, specifically in youths and teens. Research consisted of gathering information on how excessive social media use affects your mental health. The challenge of this project was coming up with an original look and feel for visuals with no reliance on imagery and textures as this was type centric project. While actively working on this design I was periodically signing out of my social pages and I could not believe how unbothered and stressed free I felt. After this campaign project I learned to appreciate social media breaks.
I choose to campaign on social media and mental health because they are important social problems I care about. Mental health discussions should be addressed seriously instead of ignored due to outdated beliefs. Social media addiction can be reduced by using it responsibly and infrequently. The act of typing repeatedly came back to me as I focused on the relationship between typography and social media. I eventually developed a keyboard grid. Using keyboard keys and social media user interface buttons to expand graphics and generate a brand language, I created a well-rounded visual system.
CONCEPT 1: UI Buttons & Keyboard Keys / CONCEPT 2: Social Media Burnout / CONCEPT 3: Text Abbreviations