GUIDED ONES

The goal of this project was to produce a visually appealing illustrative graphic for clothing apparel  that express themes of introspection and personal growth. The target audience is recent graduates or anyone who can identify with the early stages of a journey toward success. The artstyle is visually appealing and cheerfully comprehensible. Illustration resembles a 2D cartoon or simplified ‘rubber hose’. The vintage-inspired, thick script is dramatic and nostalgic, tilted to provide a whimsical and outgoing vibe, like a slope on an adventure. Developing a balanced type to illustration composition was a central challenge during the design process. Rest of the process included honing in on tones of a long and promising journey with sketches.