GUIDED ONES

The goal of this project was to produce a visually appealing illustrative graphic for clothing apparel that express themes of introspection and personal growth. The target audience consisted of recent graduates or anyone who identified with the early stages of a journey toward success.

Illustration resembles a 2D cartoon or simplified ‘rubber hose’. The vintage-inspired, thick script is dramatic, swirly and nostalgic. Tilted to provide a whimsical and outgoing vibe, like a slope on an adventure.

Developing a balanced type to illustration composition was a central challenge during the design process. Rest of the process included honing in on imagery reflecting a long and promising journey with sketches.