BIG MUDDY YOUTH
FILM FESTIVAL
The Big Muddy Film Festival — reenvisioned as Big Muddy Youth, is a culturally engaging celebration of the Earth's ecology & its people through amusing and insightful motion picture pieces. The student-made films merge passion for filmmaking with a desire to raise environmental awareness.
The visual identity I designed is vibrant and energetic, expressing how both urban and natural environments deal with complexity. People that resonate with urban areas, nature, or both will connect with the graphics. A central challenge was to successfully combine ‘nature’ and ‘urban’ in a visually pleasing style.
I experimented with different shapes + images of urban youths carrying out conservation work & engaging in cardiovascular activity + blending urban and nature textures. I utilized pictures of lively young individuals to connect with a younger demographic regarding the brand's ecological message.
Process also involved sketching, collaging, playing with scale and color, layering, and focusing on making a busy but balanced composition. After several failed attempts to establish a nice balance between 'nature' and 'city,' I began creating more bold collages with larger chunks of building and organic shapes and textures.
Adding long rectangles with little intervals in between (similar to the gaps seen between skyscrapers in city skylines) + bold and legible typography, the festival's graphic style began to take shape.
